If you haven't started using promotional videos to boost sales, you should. Promotional videos can go a long way towards boosting sales and improving customer satisfaction. Utilizing promotional videos can also help bring in new customers, which is also good for your bottom line. Here are just four of the ways you can use promotional videos to your advantage:
Include them in Your Customer Emails
If you've got an email list that you use to keep in contact with your loyal customers, you can maximize the effectiveness by including promotional videos. Your customers will appreciate the information they'll receive from those videos. Some of the things you can include in your videos will be new products and services you plan on introducing, informational videos on how to use some of your new products, as well as new ways to utilize some of your more popular items. If you don't have a customer email list, now would be a good time to implement that service in your establishment.
Incorporate them into Your Social Media Advertising
In today's world, social media is an excellent way to reach out to loyal customers and to attract new customers. In fact, if you're not utilizing social media as an advertising option, you're missing out on a vital opportunity. Once you have your social media pages up and running, take the opportunity to include a few promotional videos. You could include how-to videos, as well as informational videos on how people will benefit from your services. Utilizing your social media pages will also allow loyal customers to post their own reviews of your services, as well as comment on your videos.
Utilize Them on Your Company Websites
When it comes to your company website, you only have a short time to grab someone's attention. When a person clicks on your website, they want to have their interest piqued as soon as they land. If you've got promotional videos, you're more likely to grab their attention, which will keep them on your page long enough to investigate the services you have to offer. Don't forget to include a few customer testimonial videos, as well.
Engage Your In-Store Customers
When you have customers in your shop, you have the perfect opportunity to engage them on a different level. You can utilize your promotional videos to engage your customers while they're shopping, or waiting for service. This is particularly important when it comes to advertising new products, or introducing new services. Your customers will be more likely to wait patiently for service if they're learning something valuable in the process.
Contact a promotional video production service for more information and assistance.